Tuesday, June 2, 2015


We can’t deny that most of our public is totally attuned to Bollywood stars and Cricketers. They form the best kind of brand ambassadors for many industries – be it the many colas, tourism, cars, watches, hair colour, whitening creams, soaps, etc. Well, this is for selling glamour.

To create Awareness of Tuberculosis, Mr. Amitabh Bachchan has been chosen to head the campaign against TB, launched by Mumbai Municipal Corporation, called “TB Harega, Desh Jeetega”. When it’s a film star heading a campaign, the reach is that much further.

We have a couple of documentary films running in theatres before a movie begins – campaigns against smoking and drinking. They are completely negative and extremely irritating. The result: People shut their eyes and ears when they are run (I definitely do that); smokers continue to smoke and drunkards continue to drink. Obviously these films have no impact at all.

Here’s my idea:

Akshay Kumar is a non-smoker and teetotaller. Unlike a lot of actors who pretended to create this image and failed each time – heard a few stories but don’t plan to share them here – Akshay Kumar is fanatic about his health. He will make a perfect brand ambassador to promote health and fitness.

What if a documentary is made about this star – how he keeps good health; his habits and how he does his own stunts even at the age of 48; how he remains fit – most of it thanks to his not smoking and not drinking? Won’t people respond better to such a film? Won’t it have a more positive effect?

Instead of telling people what will happen if they smoke and drink; it will be more positive to show them what can happen if they don't inculcate these habits.

I am sure people will not shut their eyes and ears when such a film is screened before a movie begins. By and by, it should have a powerful impact on the public.

Is anyone listening?

No comments:

Post a Comment